Port In the Storm


DIY Advertising or Hire an Ad Agency?

As an owner of a small business, you have to watch every dime spent on marketing. You may think that using an advertising agency to promote your business is a luxury you simply can’t afford. If you aren’t getting the results you hope for perhaps its time to reexamine your thinking.

It is a misconception that ad agencies only manage large campaigns for big brands. The truth is the majority of advertising agencies especially the smaller ones, are supporting smaller businesses using the same methods as the big firms, targeting both the local markets and media as well as a broader scope. Using an ad agency instead of managing your own marketing to grow your business makes sense on many levels.

  • Save Time
  • Most small business owners are busy enough running their business to give the creation of an ad campaign the time and energy it needs. Engaging an advertising agency means that you and your staff do not need to spend time developing an advertising campaign. This frees you and your staff to do what they do best and have been trained for.

  • Save Money
  • In the long run, simply paying a fee for an advertising agency can help your business avoid the costs associated with adding an entire department to your operation, not to mention the logistical costs of developing in-house branding and marketing strategies as well as the production. Consider also that an agency can help save money on ad placement because they negotiate discounted media rates, packages and other services. An agency can help you cut to the chase of targeting exactly the right audience for your message, eliminating marketing efforts that may look good but reaches no one.

  • Professional Expertise
  • Using an ad agency brings the expertise of an entire marketing department, and then some, to your business. Agencies are up-to-date on every type of new media opportunities available and have access to research, media buyers, artists, photographers, filmmakers and other experts who can provide advertising know-how that small businesses cannot afford to hire for themselves.

  • Strategies
  • As advertising professionals we get to know your business, your products, services and company culture, as well as your personal preferences, before developing a marketing campaign that effectively conveys the uniqueness and value of your company. Additionally, we will build in measuring devices and consult with you to adjust your marketing efforts for optimal results.

  • Brand Development
  • We help you examine your products or services and the impression you want to make, then develop a look and a brand that will attract customers and keep them coming back. Effective brand advertising is more than the look – it’s the experience – it’s consistency. Our success is based on Your Success – A good agency will help you examine every aspect of your business to make it even more attractive and successful.

  • Integration
  • A full-service ad agency brings a one-stop approach to your marketing efforts. This means you only have to worry about managing one relationship with one main agency versus trying to coordinate relationships with multiple vendors for advertising, printing, packaging, signage, POP and other services. One account executive manages the client relationship and oversees every aspect of the creative team on the ad agency side from beginning to end.